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Stambouli Bulgaria Ltd.
Stambouli Bulgaria Ltd.- Activities- Retail

BONJOUR CHAIN OF STORES
   An important development after the changes in legislation of 1991 was the registration of Stambouli Bulgaria and the growth of the "Bonjour" chain of stores. By the time of the changes of 1991, the availability of consumer goods on the market was very limited. The initial concept of the chain was to offer the consumer a broad range of goods in order to satisfy the hunger for Western goods which up to this point had only been available in the hard currency shops to the selected few.
     By 1993, only 2 years after the first "Bonjour" store,  the first "Bonjour" department store opened in Slaveikov, Sofia with a floor space of 1000m². With the design and fittigns made in the United Kingdom, it was the most luxurious store in Sofia. In December 1997 our shop in Sredetz was inaugurated, covering a floor area of 1500m² it was yet another addition to the growing Bonjour chain of stores, hosting a small cafeteria.

MAP OF BONJOUR LOCATIONS
Sofia, Plovdiv, Varna, Burgas, Montana, Vraca, Botevgrad, Borovetz, Pazardjik, Pamporovo, Smolyan, Gabrovo, Burgas, Pomorie, Albena, Dobrich, Russe, Sunny Beach, Golden Sands

     "Bonjour" has moved with the times to meet the demand of the developing consumer by upgrading the stores and specialising them as sports, luxury goods and peronal care.
        
OUR FLAGSHIP STORE IN SREDETZ, SOFIA
                   

                   

                          
SUPERMARKETS
     In 1996 the first "Bonjour" supermarket was opened, in order to examine the potential of such a service in the country. During the economic crisis the demand of everyday commodities increased establishing therefore the "Bonjour" supermarkets as a constant and dependable supplier of goods. Due to the success of the concept and the trust that the people have towards us, we opened 5 more supermarkets in various residential locations mainly in Sofia. Located in large residential areas these supermarkets provide the people with imported as well as local goods, making them accessible therefore to every consumer, at competitive prices..

MARKETING STRATEGY
     The "Bonjour" chain of stores are renowned in Bulgaria for the promotional activities they hold.

• Since 1994 Bonjour have been running an annual lottery for all its customers, offering brand new cars, airplane tickets, televisions and various other household electrical goods to the winners.
   

• "Bonjour" introduced gift vouchers in 1996 and are currently the only stores in Bulgaria offering gift vouchers. They are available in all of our 56 stores and have proven to be a great success.
  
  

• International children's day, celebrated every 1st of June, is also celebrated in our shops every year with various children's games, shows, clowns and presents for everyone in our Slaveikov store as well as in Toys World in our Krasna Polyana store.
  
  

• Bonjour are also pioneers for preparing special events for Valentine's Day. In 1998 we started what will become an annual promotion. In each of our 56 shops a customer will win a voucher for a free dinner for two in a luxurious restaurant for Valentine's Day.

• Bonjour have run promotions with Bulfon Phone company where any purchaser of a Bulfon phone card bearing the "Bonjour" logoreceived a 5% discount in any of our stores when they presented the card.

• Co-poromotion with McDonald's in 1997 enabled customers of "Bonjour" to receive a coupon for a free Big Mac for every purchase of 25,000 lv and customers of McDonald received a free "Bonjour" Gift Voucher for the purchase of every 5 big Macs. 

• Value lines operate in all our supermarkets and include essentilas like cheese, milk and bread at lower prices than anywhere else in the area. These promotions have proved to be a great success.

• Special discounts for pensioners and the unemployed in all our supermarkets every Monday and Wednesday.
  
  
  REPLENISHMENT OF STOCKS
       The "Bonjour" stores are directly serviced from the Company's three main warehouses with the stocks being replenished daily through our extensive fleet of vehicles. There is a direct on-line connection between the shops, offices and warehouses making therefore the delivery of goods more efficient. For more details regarding distribution of products and other wholesale activities, click here.
  
  CONCLUSION
       From operating a mere 8 shops, all in hard currency, we currenlty operate 56 "Bonjour" shops and still growing. Widely recognized as the leading chain of stores in the country, the "Bonjour" chain of stores has become a household name, bringing to the Bulgarian population a taste of the West to their doorstep.
  
                1997-98. Stambouli Enterprises Ltd. All Rights Reserved.